Presentation practice as “Dragon den “

Started from last week ,we had such a interesting teamwork , that is ,cooperation with other designers . I believe that is quit a useful training for us who will major management .

To be honest , the beginning of our team , BrainStorming, which seemed doesn’t get on track . Without a limited field or issue , it was too extensive to catch a point for our project. What we did was try hardly to think what problems existed in our daily life and we always ignore or be used to it .At first, Tony had a idea about there is no enough parking lots in central city . However , after discussing we found out that can be solved just by high-tech in nearly future days . Above all , the first day our rate of project were still in 0% ,so that we decided to think respectively as a homework .

On the way to my flat ,one idea jumped out of my brain; Since I come to London , I found that people here are so fond to reading ,no matter on tube ,bus or at park .This scene made me concern ,
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If they finish reading one book ,Will they want to change another book?
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If yes , how will they deal with the books which already finish reading?
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If there is a machine near by tube and people can change books via it , inset one book and get another book from who else ,isn’t it convent and environmental friendly ?

Brought this original concept to school , fortunately my partner all agreed it . Therefore we went to next stage –Brand ,Distribution , USP , Price and more detail . Thanks to Eric , he create “BOOKER” as our brand which means share more books ,more knowledge ; and Tony help us to solve commercial problem because my concept belong to a charity but might cannot get profit . Finally , thanks to our designer who design the model of booker and logo , and gave us so different experience of teamwork ,the most important thing I thought .

Like “Dragon den “,I have to say all presentations were fantastic and creative . Finally our team won the vote as the best project fortunately. I am so joyful for this result, as a feedback of studying since these days ,and absolutely appreciate for everyone everything :)